Online Marketing Insights

posted in: Events | 0



Online Marketing Insights

A real hands on #workshop held by Johannes Tappeiner, Marketing & Webmarketing Director Zeppelin Group.

Sign in below as EARLY BIRD, bring your own laptop and gain the insights!

Please, note: You can register for the workshop until the 21st of May at midday. Up until then students and former students of the unibz have exclusive access to the registration process. All other interested people can still use the form to declare their interest to participate and will be added to waiting list that follows chronological order. Should there still be remaining places after 12 pm of the 21st of May, we will unfreeze the places for the first people of the waiting list. If you are among those people, you will be contacted via email and you will be able to pay directly at the event the full ticket (25€). For questions, please don’t hesitate to contact us.


[versione italiana più sotto]

[DE] Online Marketing Insights: was dahinter steht und wie es funktioniert

by Johannes Tappeiner, Marketing & Webmarketing Director Zeppelin Group

Was dahinter steht

  • Definition: Online Marketing als interaktiver Prozess
  • Conversions als Ziele im Online Marketing
  • Konversionsoptimierung: Die 7 Ebenen der Konversion
  • Essentials: Landingpages, Tracking, Testing

Wie es funktioniert:

  • Die Instrumente im Überblick
  • Online-Mediaplanung
  • Suchmaschinen: Suchmaschinenoptimierung, -werbung
  • E-Mail-Marketing
  • Display Advertising
  • Social Media Marketing
  • Content Marketing

Zu den Instrumenten gibt es einen Marktüberblick, Infos zu wichtigen Kennzahlen und praktische Übungen für die erfolgreiche Anwendung.

Pack die Gelegenheit beim Schopf: einfach runterscrollen und schreib dich bis zum 18. Mai als early bird um nur 15€ (regular 25€) ein!

Wir freuen uns auf dein Kommen und servieren zu Mittag ein Buffet.

[IT] Online Marketing Insights: cosa c’è dietro e come funziona

by Johannes Tappeiner, Marketing & Webmarketing Director Zeppelin Group

Cosa c’è dietro:

  • Definizione: Online Marketing come processo interattivo
  • Conversions come obiettivo dell’Online Marketing
  • Conversion optimization: i 7 livelli della conversione
  • Essentials: Landingpages, Tracking, Testing

Come funziona;

  • Overview degli strumenti
  • Pianificazione dei media online
  • Motori di ricerca: Search engine optimization (SEO) and search engine advertising (SEA)
  • E-Mail-Marketing
  • Display Advertising
  • Social Media Marketing
  • Content Marketing

Verrà offerta un overview degli strumenti di mercati e dei numeri, si metterà poi in pratica quanto appreso tramite esercizi e simulazioni.

Approffita subito: registrati in fondo alla pagina fino al 18 maggio come early bird per soli € 15 (prezzo normale € 25)!

Per pranzo serviamo un buffet, see you soon!